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AAPL vs MSFT: side-by-side stock analysis

Apple Inc. and Microsoft Corp are compared here on the numbers that actually decide relative value: last verified price, reported financials, valuation multiples, the most recent earnings and analyst consensus. Anything a provider could not verify is shown as unavailable rather than estimated.

Price and size

AAPL and MSFT price, daily change and market capitalisation
MetricAAPLMSFT
CompanyApple Inc.Microsoft Corp
ExchangeNasdaqNasdaq
Last verified priceSource: Financial Modeling Prep / Financial Modeling Prep$337.00$497.75
Change on the day+1.38%+1.52%
Market cap$4.85T$3.64T
52-week range$236.65 – $344.57$349.20 – $553.72
Verified atSep 17, 2026, 4:00 PM EDTSep 17, 2026, 4:00 PM EDT

Reported financials

AAPL and MSFT reported financial metrics
MetricAAPLMSFT
Revenue (TTM)Source: Polygon (company financials)$466.82B$331.84B
Revenue growth (YoY)Source: Polygon (company financials)16.4%17.7%
EPS (TTM, diluted)Source: Polygon (company financials)8.7117.96
EPS growth (YoY)Source: Polygon (company financials)28.7%31.8%
Gross marginSource: Polygon (company financials)48.7%67.9%
Operating marginSource: Polygon (company financials)33.2%46.8%
Net marginSource: Polygon (company financials)27.6%40.3%
Operating cash flow (TTM)Source: Polygon (company financials)$146.72B$182.94B
Revenue 2-year CAGRSource: Polygon (company financials)8.5%17.9%

Valuation

AAPL and MSFT valuation multiples
MetricAAPLMSFT
P/E (trailing)Source: Ticker-Terminal (last verified price ÷ TTM diluted EPS)38.727.7
P/E (forward, est.)Source: Ticker-Terminal (last verified price ÷ annualised consensus EPS estimate)46.633.3
Market capSource: Polygon / Finnhub reference$4.85T$3.64T
Dividend yieldUnavailableUnavailable

A higher multiple is not automatically worse. It reflects what the market expects from future growth, and those expectations are exactly what research should test.

Latest earnings

AAPL and MSFT most recent reported earnings
MetricAAPLMSFT
Reported periodQ3'26Q4'26
Revenue$109.42B$90.01B
Diluted EPS2.024.81
Next confirmed report2026-10-282026-10-27

Analyst consensus and scores

AAPL and MSFT analyst consensus and Ticker-Terminal scores
MetricAAPLMSFT
Consensus ratingBuyBuy
Average price target$339.35$553.39
Analysts covering1521
Ticker-Terminal growth scoreModel score from verified inputs, not a recommendation66/10081/100

What Apple Inc. does

Apple Inc. (AAPL) trades on Nasdaq and is classified in the Technology sector. Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone accounts for the majority of the firm's sales, and Apple's other products, such as the Mac, iPad, and Watch, are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, such as streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors and works with subcontractors such as Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with the majority coming indirectly through partnerships and distribution. This page tracks AAPL using verified market data, the company's most recently reported financial statements, its earnings record and Ticker-Terminal's analytical models. Every figure is shown with its source and the time it was last verified, and values we cannot verify are labelled rather than filled in.

Full AAPL stock analysis

What Microsoft Corp does

Microsoft Corp (MSFT) trades on Nasdaq and is classified in the Technology sector. Microsoft develops and licenses consumer and enterprise software. It is known for its Windows operating systems and Office productivity suite. The company is organized into three equally sized broad segments: productivity and business processes (legacy Microsoft Office, cloud-based Office 365, Exchange, SharePoint, Skype, LinkedIn, Dynamics), intelligence cloud (infrastructure- and platform-as-a-service offerings Azure, Windows Server OS, SQL Server), and more personal computing (Windows Client, Xbox, Bing search, display advertising, and Surface laptops, tablets, and desktops). This page tracks MSFT using verified market data, the company's most recently reported financial statements, its earnings record and Ticker-Terminal's analytical models. Every figure is shown with its source and the time it was last verified, and values we cannot verify are labelled rather than filled in.

Full MSFT stock analysis

Take the comparison further

A free Ticker-Terminal account runs full AI research on both companies — earnings breakdowns, quarterly forecasts, bull, base and bear cases, and fair value ranges built on verified provider data.

Other comparisons

Market data on this page is supplied by third-party providers, may be delayed, and is shown with the time it was last verified. Financial figures come from AAPL and MSFT's most recently reported statements and are not restated by Ticker-Terminal.

Scores, fair-value ranges and bull, base and bear scenarios are analytical models calculated from verified data. They are educational information, not investment advice, not a price prediction, and not a recommendation to buy or sell any security. Past performance does not indicate future results.

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