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AAPL vs MSFT: side-by-side stock analysis

Apple Inc. and Microsoft Corp are compared here on the numbers that actually decide relative value: last verified price, reported financials, valuation multiples, the most recent earnings and analyst consensus. Anything a provider could not verify is shown as unavailable rather than estimated.

Price and size

AAPL and MSFT price, daily change and market capitalisation
MetricAAPLMSFT
CompanyApple Inc.Microsoft Corp
ExchangeNasdaqNasdaq
Last verified priceSource: Polygon (snapshot) / Polygon (snapshot)$343.14$522.99
Change on the day-0.43%+0.21%
Market cap$5.03T$3.88T
52-week range$243.42 – $351.73$349.20 – $551.15
Verified atNov 2, 2026, 5:14 AM ESTNov 2, 2026, 5:13 AM EST

Reported financials

AAPL and MSFT reported financial metrics
MetricAAPLMSFT
Revenue (TTM)Source: Polygon (company financials)$466.82B$346.44B
Revenue growth (YoY)Source: Polygon (company financials)16.4%18.8%
EPS (TTM, diluted)Source: Polygon (company financials)6.8714.35
EPS growth (YoY)Source: Polygon (company financials)28.7%32.3%
Gross marginSource: Polygon (company financials)48.7%67.7%
Operating marginSource: Polygon (company financials)33.2%47.1%
Net marginSource: Polygon (company financials)27.6%41.2%
Operating cash flow (TTM)Source: Polygon (company financials)$146.72B$195.88B
Revenue 2-year CAGRSource: Polygon (company financials)8.5%17.5%

Valuation

AAPL and MSFT valuation multiples
MetricAAPLMSFT
P/E (trailing)Source: Ticker-Terminal (last verified price ÷ TTM diluted EPS)49.936.4
P/E (forward, est.)Source: Ticker-Terminal (last verified price ÷ annualised consensus EPS estimate)47.532.4
Market capSource: Polygon / Finnhub reference$5.03T$3.88T
Dividend yieldUnavailableUnavailable

A higher multiple is not automatically worse. It reflects what the market expects from future growth, and those expectations are exactly what research should test.

Latest earnings

AAPL and MSFT most recent reported earnings
MetricAAPLMSFT
Reported periodQ3'26Q1'27
Revenue$109.42B$92.28B
Diluted EPS2.024.92
Next confirmed report2026-11-022027-01-26

Analyst consensus and scores

AAPL and MSFT analyst consensus and Ticker-Terminal scores
MetricAAPLMSFT
Consensus ratingBuyBuy
Average price targetUnavailableUnavailable
Analysts covering4965
Ticker-Terminal growth scoreModel score from verified inputs, not a recommendation64/10073/100

Forecast: bear, base and bull fair value

AAPL and MSFT model fair value scenarios
ScenarioAAPLMSFT
Bear case$155.85$353.64
Base case$194.81$442.04
Bull case$233.77$530.45
Base case vs last price-43.2%-15.5%

Model estimates from verified reported earnings, not price predictions or recommendations. Shown as unavailable when the inputs can't be verified.

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What Apple Inc. does

Apple Inc. (AAPL) trades on Nasdaq and is classified in the Technology sector. Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone accounts for the majority of the firm's sales, and Apple's other products, such as the Mac, iPad, and Watch, are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, such as streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors and works with subcontractors such as Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with the majority coming indirectly through partnerships and distribution. This page tracks AAPL using verified market data, the company's most recently reported financial statements, its earnings record and Ticker-Terminal's analytical models. Every figure is shown with its source and the time it was last verified, and values we cannot verify are labelled rather than filled in.

Apple Inc. (AAPL) Stock Research

What Microsoft Corp does

Microsoft Corp (MSFT) trades on Nasdaq and is classified in the Technology sector. Microsoft sells productivity, security, business, and developer software alongside Azure cloud infrastructure and platform services. Commercial customers pay through subscriptions, software licenses, and usage charges. Consumer businesses include Windows, Xbox, and advertising. Beginning in fiscal 2027, Microsoft reports two segments: agents and infra, containing its commercial software and cloud businesses, and devices and consumer. This page tracks MSFT using verified market data, the company's most recently reported financial statements, its earnings record and Ticker-Terminal's analytical models. Every figure is shown with its source and the time it was last verified, and values we cannot verify are labelled rather than filled in.

Microsoft Corp (MSFT) Stock Research

Take the comparison further

A free Ticker-Terminal account runs full AI research on both companies — earnings breakdowns, quarterly forecasts, bull, base and bear cases, and fair value ranges built on verified provider data.

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Market data on this page is supplied by third-party providers, may be delayed, and is shown with the time it was last verified. Financial figures come from AAPL and MSFT's most recently reported statements and are not restated by Ticker-Terminal.

Scores, fair-value ranges and bull, base and bear scenarios are analytical models calculated from verified data. They are educational information, not investment advice, not a price prediction, and not a recommendation to buy or sell any security. Past performance does not indicate future results.

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